Gopher Sports Update

Jul 27 Gophers Deputy Athletics Director John Cunningham & the Business Behind College Sports

Over the past 30 years, collegiate athletics have adopted many of the marketing and sponsorship strategies employed by professional sports. Today, college sports venues bear the names of corporate sponsors, and broadcast rights fees are important sources of revenue for athletics departments. A look at the business of college sports with Gophers Deputy Athletics Director John Cunningham.

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